Data Detectives – The Urgency of Data-Driven Marketing

AMCHAM invites you to join this interactive session lead by the The Tenth Floor to understand the role that data analytics could play in assisting companies with navigating through “new normal” business operations as we enter into the recovery and realignment phase.

Businesses must lay the groundwork for recoveries sooner rather than later as post pandemic ad-hoc responses won’t be enough. In the digital space, protecting brand assets and commanding a brand premium will be a challenge. In this webinar, we will demonstrate how to leverage open-source data for behavioural insights and test hypotheses to improve business performance at a much lesser time and cost. This is particularly useful for organisations that are multi-market with an interest to grow without geographical and operational constraints.

This session will cover:

• Data Detectives: five steps hands-on process to deliver measurable results
• Emerging power of open source: Mastercard and Nestle case study
• Future of insights: freedom from large budgets and slow insights
• Next in e-commerce: protecting brand equity and pricing
• Making the most of your internal data: how did Intel do it

TARGET AUDIENCE:

CEO | Marketing leaders | Analysts | E-commerce and CRM heads

EVENT DETAILS:

Date: Thursday, 14 May 2020

Time: 2:00pm – 3:00pm

Location: Webinar powered by CISCO Webex Meetings

REGISTRATION INFORMATION:

• Please note only REGISTERED participants will receive the webinar joining instructions via their respective registered email address,24 hours prior to the scheduled session.
• Kindly lookout for a Pre Event Information email from our Events team via [email protected].
• If you are registering on behalf of a colleague, kindly ensure their email address is correctly captured to ensure they receive all necessary updates.