RHB bags 42 Marketing Awards
RHB Banking Group recently clinched a total of 42 international, regional and local marketing awards, despite 2021 being one of the most testing years for brands to undertake marketing campaigns due to the ongoing pandemic environment.
In Malaysia, RHB was crowned the Best Marketer of the Year at the A+M Marketing Excellence Awards 2021, making it a first for RHB to bring home amongst the most coveted marketing prizes in the country. This historical feat was made possible by securing 21 other awards at the same ceremony, including Excellence in Advertising, Excellence in Brand Strategy, Excellence in Content Marketing, and Excellence in Loyalty Marketing. Several RHB campaigns that had received local, regional and even global recognition includes the Ally Against Adversity festive campaign that showcased true Malaysian stories of progress, and the Ocean Harmony campaign that featured Asia Pacific’s first eco-friendly recycled plastic debit card. In total, RHB received a total of 22 awards – 7 Gold, 11 Silver and 3 Bronze, being the largest haul of any financial brand in the history of the award series.
