Procter & Gamble (M) Sdn. Bhd.

– A Force For Good And A Force For Growth –

For over 30 years, Procter & Gamble (P&G) has been committed to be a force for good and a force for growth for Malaysia. Established in 2015, the Ibu Nakhoda Hidup and P&G Smallholders Program have grown to become P&G’s flagship CSR program in the country. Ibu Nakhoda Hidup (SDG 5: Gender Equality) is a threeparty collaboration between P&G Malaysia, MYDIN and WOMEN:girls (NGO) and aims at supporting mother entrepreneurs (mompreneurs) to be the captains of their own destiny, helping to not only generate the household income but also to accomplish their dreams to become a successful entrepreneur. Funded through the P&G-MYDIN Hulurkan Harapan Fund, WOMEN:girls will select and award 5 women yearly with special grant to strengthen their businesses in terms of branding, business acumen and enhancement of machinery and equipment. The program also benefits other mother entrepreneurs who are provided with business knowledge and mentorship by MYDIN and with special promotional offers matched to P&G products. For 2019, the Hulurkan Harapan has raised a total of RM 135,353.27 for the benefit of Pertubuhan Pembangunan Kendiri Wanita dan Gadis.

The P&G Smallholders Program (SDG 8, SDG 12, SDG 15) is a multi-year commitment by P&G as part of its Ambition 2030 environmental sustainability commitment to develop and enable independent smallholders in its Malaysian supply chain to improve sustainability practices and livelihood by increasing yields from existing lands. Through P&G Center for Sustainable Small-Owners, a Center of Excellence under the Malaysia Institute for Supply Chain Innovation, the Program has successfully assessed and trained 1263 smallholders in Johor on sustainability management, good agricultural practices and RSPO Certification. The Program will expand to cover a footprint of 10,000 independent smallholders over the next 5 years.