Procter & Gamble (M) Sdn. Bhd.

– A Force For Good And A Force For Growth –

For over 30 years, Procter & Gamble (P&G) has been committed to be a force for good and a force for growth for Malaysia. Established in 2015, the Ibu Nakhoda Hidup and P&G Smallholders Program have grown to become P&G’s flagship CSR program in the country. Ibu Nakhoda Hidup (SDG 5: Gender Equality) is a three-party collaboration between P&G Malaysia, MYDIN and WOMEN:girls (NGO) and aims at supporting mother entrepreneurs (mompreneurs) to be the captains of their own destiny, helping to not only generate the household income but also to accomplish their dreams to become a successful entrepreneur. Funded through the P&G-MYDIN Hulurkan Harapan Fund, WOMEN:girls will select and award 5 women yearly with special grant to strengthen their businesses in terms of branding, business acumen and enhancement of machinery and equipment. The program also benefits other mother entrepreneurs who are provided with business knowledge and mentorship by MYDIN and with special promotional offers matched to P&G products. As of 2018, the Hulurkan Harapan has raised a total of RM 384,260.42, reached more than 10 states nationwide with a total of 602 submissions from mother entrepreneurs.

The P&G Smallholders Program (SDG 8, SDG 12, SDG 15) is a multi-year commitment which is part of P&G’s 2020 Zero Deforestation Commitment and Ambition 2030 to develop and enable independent smallholders in our Malaysian supply chain to improve sustainability practices and livelihood by increasing yields from existing lands. In 2018, The Program has successfully assessed and trained 759 smallholders in Johor on sustainability and good agricultural practices (GAP). The Program will expand to cover a footprint of 10,000 independent smallholders in Johor and Terengganu by end 2020 (current footprint: 2000 independent smallholders).

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