KPMG Reveals Malaysia’s Top 10 Leading CX Brands

In its latest report, KPMG International reveals that personalization is a key driver to both loyalty and advocacy for Malaysian consumers as they now understand how technology can be leveraged by brands to personalize the buying experience.

Alvin Gan, Head of Management Consulting, KPMG in Malaysia, observed, “Customers have a much larger say in today’s Malaysian market compared to pre-pandemic times. Brands now recognize the importance of keeping their customers engaged, and this revolutionized how we think of customer experience.

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