How Malaysia Became The First
January 22 @ 2:30 pm - 3:30 pm
Join us on January 22, 2019 from 2:30 p.m. – 3:30 p.m. (Registration starts at 2:00p.m.) at AMCHAM’s New Executive Office to listen to Rina Siew, Corporate Social Responsibility Manager of Berjaya Starbucks Coffee Company as she shares the perspectives on how an American brand started its world’s first store that uplifts the deaf and hearing-impaired in Malaysia, which inspired the world in the process.
From the very beginning, Starbucks has set itself out to be a different kind of company. Aside from achieving extraordinary coffee experiences, Starbucks has made a business out of human connections, community involvement and the celebration of diversity. It is the inclusion of diverse experiences and perspectives that help create a culture of empowerment at Starbucks. Our mission is to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.
In 2016, Starbucks in Malaysia developed the Starbucks Signing Store project, which aims to enhance the livelihood of the Deaf community by providing them job opportunities that empowers them. The Signing Store project hires Deaf partners (employees) to work as frontline staff, as well as to manage day-to-day administrative tasks in the store. This helps the Deaf to develop their self-confidence, self-esteem and self-reliance through discovery and experiences that give them pride and accomplishments to move forward to lead a functional and fulfilling life.
We would like to encourage the relevant staff of member companies to register for this program. Please note there is no charge to attend this program, however, seats are limited so kindly register early to book your seats.
Due to space limitation, we welcome a maximum of 3 representatives per company. If you do have more of your staff who are interested to attend, do let us know and we will advise on the availability closer to the date.
For more information, please contact Yvonne Miranda at firstname.lastname@example.orgRegister