JA – FEDEX International Trade Challenge 2016

The FedEx sponsored International Trade Challenge (ITC) kicked off with a bang on the 21st April (in KL), with 120 students attending the 1st workshop on the 12th April. Two more workshops have been held on the 19th April (in KL) and 27th April (In Penang).

Here, secondary school students learnt about Market Entry strategy, and the intricacies of introducing new and innovative products/services into global markets. Fun, interactive and creative, the workshops imparted the skills and scope of knowledge needed for the students to develop their market entry strategy plans for submission to the Malaysia ITC Competition.

The best three entries will get the opportunity to participate in the JA Asia Pacific regional ITC competition in Hong Kong in August.