Gibraltar BSN – Creating a Healthier Community at Abdullah Hukum Apartments

As Malaysia’s Community Protection Champion, Gibraltar BSN Life Berhad’s CSR strategy is driven by its mission to Protect Dreams. Under its Community Outreach pillar, the life insurer aims to make an impact on the quality of life and well-being of people in the B40 segment through programmes that encourage healthy lifestyles and improve long-term health outcomes.

Headquartered in KL Eco City Bangsar, Gibraltar BSN decided to adopt the community living in the neighbouring Abdullah Hukum low-cost apartments. Over the next three years, Gibraltar BSN will upgrade the Apartments’ recreational grounds to become a community park, outfitting the area with a small jogging track, outdoor exercise machines and a reflexology path. This Community Outreach programme is also in line with the Federal Territories Ministry’s programme that aims to improve living conditions in People’s Housing Project (PPR) and Public Housing (PA) in Kuala Lumpur.

Gibraltar BSN’s first engagement with the community took place on 14 December 2019. Its employees, fondly known as Rockerz, came together to paint the Apartments’ badminton and basketball courts, and funded the refurbishment of the children’s 10-year old rusty playground. 

Susan Ong, Chief Marketing Officer of Gibraltar BSN said, “Malaysia currently has the highest rate of obesity amongst our Asian neighbours and our daily physical activity rate is also at an alarming low. We hope that the activation of our Community Outreach programme here will help increase the daily physical activity of the residents of the Abdullah Hukum Apartments, ultimately encouraging them to lead a healthier lifestyle and improving their long-term health outcome.”