At Coca-Cola Malaysia, we take our responsibility to the communities we call home very seriously. We belief that our business can only be as strong and successful as the communities we serve. Building on this heritage and our growing portfolio, we remain focused on realizing our sustainable priorities as we respond effectively to the collective needs of local communities across Malaysia. As the world’s leading beverage company, it is embedded in our DNA the commitment towards doing business the right way, and without harming the natural resources which we all depend on.
Coca-Cola has been in Malaysia since 1936, refreshing Malaysians for over 86 years. In support of Malaysia’s sustainable development goals and the government’s development priorities, we work with various organizations focusing on our 3W, namely our World Without Waste commitment, our water stewardship and women empowerment initiatives. On top of that, we have we expand our support to include natural disaster preparedness program.
To achieve Coca-Cola global vision of World Without Waste in Malaysia, we partner several NGOs namely, Malaysian Nature Society (MNS), Universiti Putra Malaysia (UPM) and Waste Management Association of Malaysia (WMAM) on various awareness campaigns; recycling program, Eco Youth Challenge event. Reef Check Malaysia support us with coastal clean-ups and waste management programmes.
As part of our Water Stewardship pillar, our Water for Life (W4L) programme with Muslim Aid Malaysia together with Johor Forestry Department and Forest Research Institute Malaysia (FRIM) helps to protect the peat swamp forests in Ayer Hitam that also known as “the last black Jewel of Johor”. The peat forest plays an important part not only for Malaysia but also neighbouring countries for its carbon capture function.
Learning from previous experience, this year Coca-Cola come well prepared. We extend our support to include Natural Disaster Preparedness Program. With the collaboration between Coca-Cola, Yayasan Ikhlas and Malaysia Civil Defence Force, we prepared drinking water and physical aid for potential flood during Malaysia monsoon season. This early aid will be mobilised as soon as a call of help received from needed authorities.