– World Without Waste.
Over our 80 years in Malaysia, Coca-Cola Malaysia has worked with various organisations to realise our sustainable priorities, namely our World Without Waste commitment, our water stewardship and women empowerment initiatives.
To achieve our global vision of a World Without Waste, we partner several NGOs namely, Malaysian Nature Society (MNS), UPM and Waste Management Association of Malaysia on various awareness campaigns; river-cleaning activities, recycling initiatives, environmental contests; coastal clean-ups and community waste management programmes with Reef Check Malaysia.
As part of our Water Stewardship pillar, our Water For Life programme with Muslim Aid Malaysia, the Johor Forestry Department and Forest Research Institute Malaysia (FRIM) helps to protect peat swamp forests in Ayer Hitam. We have also been working with Raleigh International and the Malaysian Nature Society to help communities get access to clean water for drinking, and to get students recognize the importance of water conservation.
Our third pillar is Empowering Women. In Q4 of 2020, we introduced the Coca-Cola Komuniti Usahawan (Coca-Cola KU) online platform with the support from the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP). Via the Coca-Cola KU’s online platform, we were able to achieve our target of empowering more than 20,000 women in Malaysia since we first introduced the programme in 2017.
We are also committed to support COVID-19 relief efforts in Malaysia and around the world. In April 2020, we announced that we have suspended all commercial advertising and channeled the budget to community relief. We contributed funds for covid relief and worked with Malaysian CARE to distribute food essentials to 1000 indigenous families in the state of Perak, Sabah and Sarawak.
We have also donated beverages to the urban poor communities, underprivileged homes, universities, front liners with the help of the National Disaster Management Agency (NADMA). In 2021, we donated beverages to the Sime Darby drive-thru vaccination centre for the Disabled. We also worked closely with NADMA to donate beverages to the Pusat Pemberian Vaksin (PPV) in Malaysia across Kuala Lumpur, Selangor and Negeri Sembilan.