– Community engagement at Citi is a shared responsibility and is aligned to Citi’s mission of enabling growth and economic progress. Through Citi Foundation, we continuously invest in financial inclusion, youth entrepreneurship, urban transformation initiatives, and women empowerment.
Citizenship is core to Citi and a responsibility shared by all of our businesses, clients, suppliers and communities.
In the area of Youth Entrepreneurship, Citi is in its fourth year of partnership with the Asia School of Business supporting The Rapid Youth Success Entrepreneurship (RYSE) Program to improve youth unemployment rates in urban Malaysia. Low income students from community colleges are taught innovation and design thinking in addition to social entrepreneurship skills and e-commerce.
Citi also partnered with Think City, a subsidiary of Khazanah Nasional Berhad. To address issues facing the public housing community and drive greater advocacy on public housing, Think City’s Rights to the City Programme aimed to find inclusive community solutions through collaboration with stakeholders across sectors.
Citi worked with Teach For Malaysia to build young leaders through a student leadership programme. Students were trained based on Teach For Malaysia’s Student Leadership Development Framework which anchors on social and emotional learning, communication skills, resilience and entrepreneurship.
In the area of women empowerment, Citi is working with Young Women’s Christian Association of Kuala Lumpur to improve employability and provide entrepreneurial training for girls and marginalised women. The programme aims to equip women with skills to be entrepreneurs as well as build their self esteem and confidence.
Citi volunteers are our best community ambassadors, generously giving their time and contribution to support community programmes. In 2022, Citi Malaysia raised RM250,000 via its annual Global Community Day in support of the recovery and renewal of low-income communities and the environment.