– Community engagement at Citi is a shared responsibility and is aligned to Citi’s mission of enabling growth and economic progress. Through Citi Foundation, we continuously invest in financial inclusion, youth entrepreneur development and urban transformation initiatives.
Citi in Community: Youth Empowerment, Financial Inclusion and Urban Transformation
Our leadership in community engagement through Citi Foundation (Citi) has seen us pioneer social engagement over the last 10 years with community stakeholders in urban transformation, financial education and the development of young entrepreneurs in the country.
In the area of Youth Entrepreneurship, Citi is working with the Asia School of Business in supporting The Rapid Youth Success Entrepreneurship Program to improve youth unemployment rates in urban Malaysia. Low income students from community colleges are taught innovation and design thinking in addition to social entrepreneurship skills and e-commerce.
Over the last seven years, Citi has partnered with Think City, a subsidiary of Khazanah Nasional Berhad. Think City’s Culture Based Urban Regeneration Programme served as a platform to promote urban sustainability, best practices and diverse aspects of urban regeneration to achieve the United Nation’s Sustainable Development Goals.
Citi is also working collaboratively with Teach For Malaysia to build young leaders through a student leadership programme. Students are trained based on Teach For Malaysia’s Student Leadership Development Framework which anchors on social and emotional learning, communication skills, resilience and entrepreneurship.
Citi volunteers are our best community ambassadors, generously giving their time and contribution to support community programmes. In 2021, Citi Malaysia raised over RM280,000 via its annual Global Community Day to support underprivileged communities during the COVID-19 pandemic.