Berjaya Starbucks Coffee Company Sdn. Bhd.

Berjaya Starbucks Coffee Company Sdn. Bhd.

– Ongoing efforts to support communities around the country amid the unprecedented impact of COVID-19.

As part of ongoing efforts to support communities around the country amid the unprecedented impact of COVID-19, Starbucks Malaysia announced the launch of their “Goods for Good” campaign in November 2020, to thank, celebrate and reward the frontline medical and emergency staff in Malaysia. 

From the year 2020 to 2021, there have been three Goods for Good campaign that raised more than RM150,000, with the proceeds going towards the following organizations:

  • COVID-19 Frontliners: RM60,000 raised were donated to provide mental health resources for frontline medical health workers, specifically Mental Health and Psychosocial Support (MHPPS) consultation sessions through MERCY Malaysia’s Psychological First Aid (PFA) hotline platform. 
  • White Flag Movement (#BenderaPutih): RM70,722 raised went to directly benefit 205 families in Malaysia for three months, consisting of HOPE Worldwide beneficiaries, family with financial crisis, low-income families and marginalized communities.
  • COVID-19 #ResponseMalaysia Fund: RM8,300 raised were donated to support the emergency frontliners and essential caregivers through the Malaysia Red Crescent Society (MRCS) #ResponsMalaysia COVID-19 fund. The fund by MRCS aims to provide essential services to its frontliners, as well as to cover the cost of equipment and operations, as well as providing relief for the B40 communities.
  • Starbucks Malaysia’s 23rd Anniversary: From 9th November – 8th December 2021, in conjunction of Starbucks Malaysia’s anniversary, it plans to raise RM5,000 to help B40 communities in need.

Starbucks has always been a force for good with a number of community initiatives, all starting from one store, one coffee at a time.