A Vision for Cross-Border E-Commerce in ASEAN
US-ASEAN Business Council (US-ABC) and Singapore-based KPMG commissioned a study in 2020 which envisions an integrated ASEAN market for electronic commerce (e-commerce). The full report of the study was presented to the ASEAN Economic Ministers (AEM) in August 2020, to be further followed up for implementation in coordination with the ASEAN Coordinating Committee on Electronic Commerce (ACCEC). To facilitate the discussion with the ACCEC and other relevant sectoral bodies in ASEAN, this summarized version of the report was developed, highlighting the key results of the study, including the suggested governance of the 12 proposed initiatives.
