5by20 in Malaysia – Coca-Cola KU

In April 2017, Coca-Cola partnered with MDTCC (Business Development Division) to conduct Coca-Cola KU program in 14 public university campuses nationwide throughout the year. The Official launch was by YB Dato’ Seri Hamzah Zainudin, Minister MDTCC in MDTCC Headquarters in Putrajaya with attendance of senior government officials from MDTCC and members of the public – gained PR value of over RM400,000 from all media coverage

The ‘Komuniti Usahawan Coca-Cola’ or Coca-Cola KU program is Coca-Cola’s 5by20 program in Malaysia which provides local retailers with access to vital training and supports to help them grow their business and increase their profits. Coca-Cola KU is aimed at all Malaysian retailers (men and women), however they are particularly encouraging women retailers to join as part of their global 5by20 aim, specifically in Malaysia, they are targeting to reach 20,000 women entrepreneurs by 2020.