Herbalife Collaborates with Ministry of Youth and Sports, Kicking Off KBS Biggest Loser 2026
KUALA LUMPUR, JUNE 26, 2026 – Herbalife, a premier health and wellness company, community and platform, officially announced its partnership with the Ministry of Youth and Sports (KBS) as the official nutrition partner for the KBS Biggest Loser 2026, which has officially kicked off in April 2026. Through this collaboration, Herbalife will bring its nutrition science, wellness expertise, and product support directly to participants at 16 programme locations across Malaysia, spanning all 15 states and federal territories.
The partnership builds on Herbalife’s longstanding collaboration with KBS for Hari Sukan Negara 2024, the country’s largest annual sporting event, held in Putrajaya from 11 to 13 October 2024, which attracted more than 50,000 participants.
Steven Chin, Senior Director and General Manager, Herbalife Malaysia and Singapore, said, “KBS has been a valued partner in our efforts to promote healthier lifestyle and the KBS Biggest Loser 2026 marks another important milestone in that collaboration. It reflects our shared belief in the power of nutrition, education and personalised support to drive better health outcomes. By combining science-based approaches with community engagement, we aim to equip participants with the knowledge and confidence to make informed lifestyle choices and build sustainable habits that extend well beyond the programme.”
Azura Abidin, The Director-General of National Youth and Sports Department, shared, “Herbalife’s contribution adds strong value to the KBS Biggest Loser 2026, particularly through its nutrition education and participant support initiatives. Their involvement enhances the overall structure of the programme and provides participants with access to expert guidance and practical tools to better understand and manage their health. This strengthens our objective of delivering a more holistic and impactful weight management journey for all participants.”
For KBS Biggest Loser 2026, Herbalife’s support will reach more than 3,000 participants across three competition tiers specifically the ministry level, state level, and civil servants in Putrajaya, over a cycle of between four to six months.
As part of the collaboration, Herbalife will deliver a comprehensive suite of on-ground support designed to enhance both the educational and experiential aspects of the programme. Participants will benefit from nutrition talks and educational sessions led by registered dietitians and nutritionists, alongside one-on-one wellness evaluation booths featuring body composition scales that provide deeper insights beyond weight, including hydration levels and other key health indicators.
Herbalife will also provide product support and giveaways valued at approximately RM42,000 across all 16 programme locations, featuring key products including the Formula 1 Nutritious Mixed Soy Protein Drink, an easy-to-make meal replacement for weight management; Formula 3 Blended Soy and Whey Protein Powder, to supports the growth and maintenance of lean muscle mass; Tea Mix with Hibiscus, to provide boost of energy and staying focused; and the Herbalife24 CR7 Drive, formulated to support hydration and endurance during the programme’s physical training sessions.
Herbalife extended its educational outreach through two nationwide virtual sessions open to all participants on “Sustainable Weight Loss: Eat Enough, Choose Well”, and “The Malaysian Plate Makeover: Lose Weight without Giving up Your Favourite Food”. These sessions were conducted by Herbalife’s dietician and nutritionist respectively, who are also MAHPC registered.
The KBS Biggest Loser is a structured competitive weight management programme initiated by KBS through the National Youth and Sports Department (JBSN) to promote healthy living among ministry staff, civil servants, and the general public. Introduced in 2024, this year’s edition marks a significant scale-up, expanding nationwide across all 15 states/ federal territories with an enhanced structure of 16 sessions per cycle, comprising 12 physical training sessions and four educational sessions. The programme targets individuals with a BMI of 25 and above.
Herbalife will be present at programme activations across all participating locations throughout the campaign period, including Putrajaya, Sabah, Perlis (only product sponsorship), Sarawak, Kuala Lumpur, Kedah, Kelantan, Pulau Pinang, Negeri Sembilan, Terengganu, Pahang, Johor, Melaka, Perak, Selangor, and Labuan. At each location, activities will vary but will generally include nutrition education sessions, wellness evaluation booths, motivational talks, product sampling and support, and structured physical activity sessions.
